At Bonjoro we understand the power of sending highly personalized 1 to 1 videos. But we also understand that sometimes life gets in the way of your best intentions.
That's why we released Fallbacks.
In short, it lets you send a pre-recorded Bonjoro video (after a time-delay) when you don't have the time to record a personalized one.
Let's say for example, you:
Go on holiday
Get sick for a few days
Just need a little break from 1-1 videos
On those days Fallbacks can send for you, so the next time you access Bonjoro you aren't staring down a ton of outstanding tasks.
5 reasons you'll love Fallback Videos:
Never miss a customer: Ensure every customer gets a video even when you get busy.
Stay at "inbox zero": Let Fallbacks keep your tasklist at "inbox zero" each day.
Avoid recording fatigue: Too tired to send your videos? Let your Fallbacks send instead.
Focus on your best leads: Free up time to send more 1-1 videos to your best leads.
Send videos at scale: Add automated Fallback videos to more customer milestones.
3 things to remember about Fallbacks:
Fallback videos can be set up for each integration workflow that you've implemented. You'll need to record a specific fallback video for each use case - i.e. a lead conversion fallback, a thank you fallback etc.
Fallbacks can be set up to work for each of your native integration workflows as well as manually or Zapier added contacts - though the setup is slightly different for contacts added manually or through Zaps. See instructions below for each method.
There is a usage cost associated with Fallbacks, similar to the tiered usage costs of most email tools. This is billed based on your usage, and in addition to your Bonjoro subscription.
How to set up Fallbacks
1 - Setting up a workflow Fallback
A relevant fallback video needs to be recorded and configured for each workflow or use case - we've added a new step to the workflow builder to do this. Follow the steps below to set up your fallback.
1/ Set up Fallback Message Template - optional but recommended
You can use the template you usually use for your workflow, however we recommend creating a specific one that suits the more generic nature of Fallback videos as required and this will allow you to track the results of your Fallback videos vs 1-1 easily.
2/ Record or upload your Fallback Video
Fallbacks have been added at step 4 in our workflow builder. Click 'Create now' to add the video.
Click 'Record Now' to add your Fallback video. You can record the video directly using the recording tool, or upload a video that you have recorded and saved to your computer.
Record or upload the video, then select the message template you would like to use for your Fallbacks - the interface is the same as our browser based task recorder.
Click 'Use this Message' once you've selected the template and wait for the upload and processing of the video
3/ Choose your time delay
The first step is to choose your time delay. If you want the system to wait 2 days for you to complete your 1-1 videos before sending Fallbacks to the rest then select 2 days. If you select 'Ignore weekends' we will wait till Monday to send any Fallbacks that fall on the weekend after your chosen time delay. This is best for B2B contacts who might not be as active on email over the weekend.
4/ Start sending Fallbacks!
Once you have selected the time delay click the 'Check & set live' button and your workflow will start sending fallbacks - just don't forget to send 1-1 messages to your most valuable customers.
2 - Setting up Fallbacks for Zap and manually added contacts by Task Description
We've also made it possible to use Fallbacks by task description. So if you make sure the Task Description configured in your Zap, or when importing contacts matches that for your Fallback workflow you'll be all set.
1 - Set up your Fallback Workflow
Click on the 'Fallback' button on the left hand menu on your dashboard, then Create new fallback
2. Set the Task Description that you want to apply to your fallback
In this example it is set to "New Customer" but you can set it to a description that makes sense for your use case.
3. Create your fallback video
Click 'Add Fallback video' to create or upload your Fallback video. You can record the video directly using the recording tool, or upload a video that you have recorded and saved to your computer.
Record or upload the video, then select the message template you would like to use for your Fallbacks - the interface is the same as our browser based task recorder.
Click 'Use this Message' once you've selected the template and wait for the upload and processing of the video
4 Choose your time delay
Use the drop down to choose your time delay. Once you have recorded a video and set the time delay, the fallback workflow will go live. If you want the system to wait 2 days for you to complete your 1-1 videos before sending Fallbacks to the rest then select 2 days. If you select 'Ignore weekends' we will wait till Monday to send any Fallbacks that fall on the weekend after your chosen time delay. This is best for B2B contacts who might not be as active on email over the weekend.
2 Set your Zap or manual import to match the fallback Task Description
Once your Fallback is set up - add contacts to your tasklist with a matching Task Description and you are good to go.
In Zapier the Task Description is set in the 'Reason field
When importing manually it is labelled as Task Description
