Once recipients have opened your message they are presented with your screenshot, bio and the text comment that accompanies your video. All these factors will influence whether they click to watch the video itself. Integrating your email is also crucial for open rates if you haven't done it already. The two most important factors are the Thumbnail and your message text.
Make sure your video is recorded somewhere well lit, and starting off with a friendly wave and smile will give you a great first screenshot to choose for the email when sending. Some of your Bonjoros may simply being looked over. Make sure you include fun thumbnails, try the "Zuza Wave" and personalise the little message (that shows in your email). Make sure to ask the recipient to watch the video in the comment that goes with your Bonjoro.
ok maybe not the last one...Mitch doesn't know we put that here though so shhhhh
When you set up your default message text, include name tags and whatever you can to make it personal, or "In the moment" including their business name, or the day of the week. We usually recommend covering 3 key points:
Give context: so the recipient understands why they are receiving the message
Tell them it's a personal message, ask them to watch it: People are more likely to do anything when you ask them and when they understand it is a 1-1 message.
Tell what's in it for them: Make sure you include the next step (if there is one) after the video - usually linked to the CTA. So the recipient understands it's not just a nice personal video - there's somehting in it for them or that they should do afterwards.
E.g. When someone makes a purchase:
"Hi [Name], Welcome to [Store name] - saw you made your first purchase and wanted to thank you in person! Please watch your video and if you love your product it would be awesome if you could leave us a review when you receive it."
3. Make sure you are sending from your own email address!
I know we've said it before, but it really is critical as people are much more likely to engage with the content of your email if they recognise the sender, and their email address. See how here if you haven't done it yet: Integrating your email.
4. Make sure your profile is filled out correctly
Your profile image, name and title are included in the Bonjoro email, so make sure you have these filled out correctly so people recognise you. Access this via settings or click on your profile image in the top right hand corner: https://www.bonjoro.com/settings/profile
5. Re-Send un-viewed messages in plain text email
If you haven't discovered it yet, head here, and you can resend any of your messages that don't get opened or viewed. Here you can set up workflow to resend unviewed messages as a plain text email after an interval of your choice (we resend ours after 3 days).
You can also use the manual 'Resend' button on individual Bonjoros from your results tab - just hover your mouse of the tile and click the resend button.
Again - please make sure your email is integrated as there's not much point of setting up this workflow if you email is not delivered from your own address.
What's a 'good' view rate?
Looking at marketing email benchmarks the average click through rate is around 4%. The average view rate for Bonjoro is around 70%. Though of course if you are asking your recipients to take an action (click the CTA, or reply) then conversions is better comparison and the marketing email benchmark is around 1% - Our average CTA click and thank you rate is 20 to 30x this benchmark.
It's worth remembering that there is no way to guarantee a 100% open and view rate - but the impact of a personal touch with the recipients that do open them makes up for it. Many of our users report making back the yearly cost of Bonjoro within the first 2-3 weeks either through converting, upgrading or retaining a few additional customer. Though of course this will depend on the value of a customer to your business. Here's an example from two new customers - just skip to 16.37 on the podcast.