Message Templates is where you get to make your email layout and landing page as YOU as possible. A design & message tells a lot about a person/company. We want to make sure that your customers not only receive an amazing video from you, but that they know from the get go what kind of business you are before they hit play. 

**On the Essentials plan you only have 1 Message Template, and on the Growth Plan** you get multiple.  

With Message Templates you can adjust: 

  • Background and Logo of your Landing Page
  • Pick your brand colour for the play button and CTA
  • Edit the name of the CTA button and add a link
  • Switch your email layout from HTML to Plain Text
  • Custom Subject Line
  • Default Message Text (The default message text can be changed after recording)
  • Name Template so you know which template you are using. (Only you/your team can see the name of the template)

This is what your MT could look like!👇 But first you'll need to know how to. 

Your design will look different on mobile & desktop. Your background will not appear on mobile. Your background will also not appear within your email layout, only on your landing page. Design by: ResQ Club allowing restaurants and cafés to sell surplus food as takeaway meals to local customers

Lets Get Creating!🎉

First of all head to your tasklist on the bonjoro website (not app). If you have not logged into your Bonjoro web account before, just use the same login details as you would on the app. Click on the message templates icon on the left vertical menu.

NOTE: When you make any changes to the Message Template you need to click the 'Save' button on the bottom right of the editing screen. If the button is blue there are changes to be saved!

1. Customising your email layout 📧

  1. Click on the 'Email template' tab and choose the subject line for your message template. If you are pulling contacts from your CRM and you have the contacts names you can use variables like {first_name} but be sure to use a fallback in case there is no name information available. We don't recommend using this as more and more people associate names in email subject lines with automated marketing emails.
  2. Select your default message test that will be shown above the screenshot in the delivery email and on the bonjoro landing page. Name variables and fall backs are available. You can edit this for any individual bonjoro you send in the app to make it more personal. Make you summarise the content of the video, ask the recipient to watch it and where relevant outline the next steps they will take from the message. See the image below for an example.
  3. You can also choose HTML or plain text delivery as default
  4. Remember to click Save!!

2. Customise your Bonjoro landing page

Select the 'Landing Page' tab on the left side of the screen:

1. Set Background image

If your Bonjoro is viewed On Desktop, we will display a full page image behind your video.  This is a fantastic opportunity to make a huge brand impact. 

  • For best results us image size of 1080 x 720 px in either .jpg or .png format.
  • Remember the Bonjoro video is centred, so place key image elements to the right or left hand side.
  • Don't have an image? has 1000's of royalty free, beautiful background images to suit your style.
  • Our system will remember and store each image you upload to be reused later if you need it

2. Set Logo

Upload your logo as a .png or .jpg, and this will be displayed above your bonjoro on web or mobile.  

  • For best results we suggest using a transparent .png.  This will ensure that your logo does not have a "white box" around it and looks great over your background image.
  • Avoid a White logo, as on mobile, the background will be white.  If your logo is white, add a 1px black line / stroke around it.
  • Logo size: Ideal size is 220 : 80 pixels Width : height
  • Use the Desktop and Mobile toggle above the demonstration panel to see how your logo appears on desktop vs mobile for your recipients

***If you cannot do either of the above email [email protected] or click on the help button bottom right and we'll gladly do it for you.

3. Set Brand colour

  • Choose a button colour - to suit your brand for the Call to Action and Play buttons

4. Call to Action

This is the clickable button that appears to the right of your Bonjoro and below your message text. It's an effective way to drive a quick result from your Bonjoro's.

  • Paste in an HTML link that this button will link to some ideas are:
  • Dropbox links for documents, Upgrade links, Calendly links to book appointments or LinkedIn....but the world is your salmon.
  • Replace the button text, make this a decisive action "Book now" etc.

IMPORTANT: include https:// prefix at the beginning of the URL for the CTA to function as expected


Name your template(s)

You can give each template a name to identify it - click the edit icon to the right of the default title on and enter a new name in the resulting pop-up. 

Don't for get to click save!

Other notes

Saving changes

When you make any changes to the Message Template you need to click the 'Save' button on the bottom right of the editing screen. If the button is blue there are changes to be saved!

Variables and Variable fallback options

  1. You can include tags like {first_name} {last_name} {full_name} {email} that correspond with your contacts' stored data.
  2. Don't have your contact's name stored? Add {first_name|there} to fill the empty name field with a simple "Hi there".
  3. Tags are available in Custom Subject Line and Default Message Text.

A/B testing On the $45 plan you can set up multiple message templates and select which one you would like to use at the point of sending from the app or desktop. This gives you the opportunity to change individual components like subject line, plain text vs html delivery emails, message text etc to work out which gets the best open and view rates with your audience. Some tips on A/B testing:

  1. Alternate sending between templates each time you do a Bonjoro - this is better practice statistically than sending 50 messages with one template, then 50 messages with another. 
  2. Test in numbers - we recommend doing at least 50-100 bonjoros in the A/B test to account for natural variations. Ideally even larger numbers should be sent but obviously that will take longer.
  3. Ensure your email is integrated so bonjoros are being sent from your own email address to get best results.

Want to have GIF's of your Bonjoro as your thumbnail?? (Only available on the Growth plan) 

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