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Video Messaging
Masterclass Series - v.2023
Masterclass 3 - Getting the best results
Masterclass 3 - Getting the best results
Oliver Bridge avatar
Written by Oliver Bridge
Updated over a week ago

Welcome to lesson 3:

If you have never sent video messages before, it takes practice to feel natural, and then longer still to maximise your ROI. Our top tip:

Focus on a single goal to maximise results.

If you want to increase customers who turn up for a demo, drive CTA clicks to your calendar tool. If you're focused on customer relationships, replies & conversations are probably far more meaningful.

Here's some mini lessons for you on tracking and results.

Tracking your metrics

By now you'll hopefully have noticed the results tab on the website.

While this doesn't necessarily tell you if you have a new customer, it is critical to checking message health, performance, and most importantly, helping you improve over time.

Improving open rates

Open rates for a typical user should be around the 60-75% mark, this will vary depending on use case for example the quality of your leads and if you are B2B or B2C.

There are a few high level considerations for better open rates:

1/ If you are sending genuine personal 1-1 video message try to use a different email to the one your use for mass sending like newsletters, marketing mail.

2/ Make your subject line relevant, descriptive and clear so the recipient understands why they're getting the message and why they should click on it. A solid subject line we have seen work wonders is:

"A personal welcome to [company name] (Yes I recorded this just for you)

3/ Timing is also really important for open rates when you are sending messages in response to a customer action e.g. thank you messages post purchase.

Try and send your messages within 24 hours of contacts being added to your task-list.

We have more open rate specific advice here

Improving view rates

View rates show how successfully your messages are being watched once opened.

1/ Remember to wave and smile at the beginning of your message as this shows in the thumbnail.

2/ Test with Gif's on, and off.

3/ Refine your message template using an intro, hook, and CTA. Remember, they will be thinking "what will I get from this?"

We have more view rate specific advice here

Getting more replies & clicks

To improve your CTA clicks, double check your "ask" is clear enough within the video. Keep your video short (30-120s), and be specific and clear asking customers to click the link to take action.

This also follows through for replies; ask a question, and ask customers to reply to that question.

You'll know when you've got it right, because you will be flooded with delighted responses from customers, like this response to a camp director from a customer:

Pro-tip: send results into Slack and your CRM

You can also track all your Bonjoro results in Slack, or even in your CRM. Find Slack by clicking the Bonjoro icon in Integrations and following the steps.

For your CRM use Zapier. Here's how to do it.

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